Apple Watch - square display, gold and sapphire option

One more thing! The Apple Watch is real - with a square screen and comes in 38mm and 42mm cases. There will be an 18 karat gold version with a sapphire glass but more affordable stainless steel versions will be available too. All will have changeable wristbands, ceramic backs and sapphire screens. The screen will not be always-on, it activates when you lift your wrist. You can swipe through pages