According to a report by IBM, Apple devices including the iPad and iPhone dominated online buying during the holiday season on both Thanksgiving Day and Black Friday. As far as data from IBM goes, online sales were up 17.4% and 20.7% from 2011 for the same two days. The biggest surge in sales came from mobile consumers and it was led by the iPad according to the report.
Below are some of the highlight of Apple orientated findings from the IBM report. Mobile Shopping: 24% of U.S. Consumers used their mobile device to shop which was up from 14.3% in 2011. Mobile sales exceeded 16% which was up from 9.8% in 2011. Apple: The iPad generated more traffic than any other tablet or smartphone reaching nearly 10% of online shopping. The iPhone followed at 8.7% with the android coming in at 5.5%. The iPad: The iPad dominated tablet traffic at 88.3% followed by the Barnes and Noble Nook at 3.1%. Amazon's Kindle was 2.4% and the Samsung Galaxy was 1.8%. There was only 5.5% of shopping related browsing done on Android devices during the holiday season proving that Apple's OS is the most popular. Overall, 58% of consumers used smartphones compared to 41% who used tablets to surf for bargains on Black Friday. Shoppers referred from Social Networks such as Facebook, Twitter, LinkedIn and YouTube generated 0.34% of all online sales on Black Friday which was a decrease of more than 35% from 2011.
