Over the past number of years we have seen a steady increase in the number of gadgets being added to children's Christmas lists and this year is no exception. According to a recent study by Nielsen, kids this year are looking for Apple products. Over the past number of years it has become clear that American children between the ages of six and twelve are looking for Apple products with more than half looking for an iPad.
Just reading the study, it seems that most of these kids understand product specifications and whilst 50% of those surveyed wanted the full size Apple iPad, only 36% wanted the iPad mini. Even kids want the high end specs such as the Retina Display and A6X processor or perhaps they just prefer the iPad because it is bigger and as always with kids, the bigger the better right.
The fifty percent looking for the iPad this year is a rise from 44% last year. The iPod touch is something that also shows up really well for this age bracket. This is because kids can use it to play games and that is what kids want. Many adults viewed the iPod touch as an iPhone without the phone part but most adults are not going to shell out for an iphone for their children to play games or listen to music and this is where the iPod touch comes in.
While Apple maybe dominating in the mobile devices, plenty of kids are still keeping an eye out for the consoles with 39% of them looking forward to receiving a Nintendo Wii U. 29% are looking for one of the DS variants while a quarter of kids want an Xbox 360 or PlayStation 3. Whatever way you look at it, the results show that technology and gadgets seem to be replacing board games and what we adults once referred to as toys.
