New reports are circulating and claiming that Apple is giving the Apple TV another upgrade. This new Apple set top box is said to have DVR capabilities, social and an iPad like interface. It was the Wall Street Journal that reported that the company is working to revamp its existing Apple TV set top box.
This report suggests that Apple is working hard to bring out a new redesigned Apple TV set top box with DVR features finally being added to the device years after it was requested by customers. The new box will not record content though and it seems like it will stream content as soon as a matter of minutes after it has begun airing on traditional television.
The Apple TV currently offers streaming of content via iTunes and just doesn�t seem to fit with the way most people watch content. If the Wall Street Journal is correct in their assertions then this could all change.
In order to make the jump to an Apple DVR as painless as possible for its customers, Apple is also reportedly set to adopt a more iPad like interface. With the current offering less than ideal and the options hidden within a labyrinth of menu options, Apple is reportedly set to go for an iOS like interface to help with the adoption of this device which has to date been something of an enthusiasts toy.
The main problem with the whole Apple TV thing is the lack of content deals. Apple is rumoured to be in talks with TV companies so we have to wait to see what kind of a deal they come up with. There are still rumors of an Apple TV which could be just around the corner too but with so many Apple products set to launch who knows when this could be.
